Every Door Direct Mail (EDDM) for Tooele and Utah Businesses

This is direct mail without the mailing list. You pick the mail routes you want, and the Post Office delivers your piece to every address on them. If your customers are simply the people who live near you, that’s the whole neighborhood, at a lower postage rate than regular mail. We handle the routes, the design, and the USPS rules so the mail actually goes out instead of getting turned away at the counter.

See What It Would Cost

How EDDM Actually Works

You pick the routes. Mail carriers each walk a set route. On the USPS map you choose the routes you want by address, city, or ZIP code, and you can narrow them by things like age, household size, or income (that data comes from the US Census). You see the number of homes on each route before you commit.

No mailing list. Every piece is addressed to “Postal Customer,” so there’s no list to buy, clean, or keep current. That alone removes the most annoying part of direct mail.

No special permit. EDDM Retail doesn’t need a mailing permit. You do have to send at least 200 pieces, and you can send up to 5,000 per ZIP code per day. Bigger than that moves you into the permit version, and we’ll walk you through it if you ever get there.

The piece has to fit the rules. It has to be a flat, which is bigger than a standard postcard, and it has to weigh under 3.3 ounces. We design to those specs so nothing gets rejected.

$0.26

USPS POSTAGE PER PIECE
EDDM Retail, current rate

What It Really Costs

There are two costs. First, postage: USPS currently charges 26 cents per piece for EDDM Retail. Mail 5,000 homes and that's about $1,300 in postage alone. Second, printing, which depends on size and quantity and drops as the count goes up.

We price both before you commit, and we confirm the current postage rate before every mailing, because USPS adjusts it. If the numbers don't work for what a customer is worth to you, we'll say so.

Who EDDM Works For, and Who It Doesn't

It works when your customers are defined by geography. Restaurants, home services, dentists and clinics, gyms, salons, new locations, grand openings, and seasonal or storm work all do well, because anyone on that route could be a customer tomorrow.

It works badly when your customer is a narrow slice scattered across the valley. If you sell to 40 specific businesses, mailing 5,000 houses is an expensive way to reach the wrong people. We'll tell you that instead of taking the order.

The Offer Matters More Than the Postcard

Most direct mail that fails looks perfectly nice and says nothing. A logo, a list of services, a phone number, into the trash.

What works is boring and specific: one offer, one reason to act now, and one easy way to respond. "20 percent off your first service, call by the 15th" beats "quality service since 2009" every time, because the first one gives a busy person a decision to make while they're standing over the recycling bin.

Worth a read: why customers ignore an offer they don't understand.

Businesses Helped
100 +
Website Audit
30 Min
Years Experience
10 +

Design, Print, and the USPS Details

Your mailer gets designed to USPS flat specs, with the address block and postal markings in the right places and the right sizes. That part is compliance work, and getting it wrong means a wasted trip to the Post Office.

We handle the creative side too: the layout, the photos, and the words that make someone stop. Same team that handles your graphic design, so your mailer looks like the rest of your brand instead of a stranger’s coupon.

How You'll Know If It Worked

Mail gets called unmeasurable by people who didn't set it up to be measured. Give the piece its own way to respond: a dedicated phone number, a short web address that goes to one page, or a code they have to mention. Then count what comes back and compare it to what the drop cost.

One more thing worth setting up first. A mailer makes phones ring while you're working, so missed call text back catches the people who would otherwise call the next name on their list.

FAQ

EDDM Questions We Get a Lot

Straight answers. If yours isn’t here, just ask.

No. That’s the whole point of EDDM. Pieces are addressed to “Postal Customer” and go to every address on the routes you choose, so there’s no list to buy or maintain.

With EDDM Retail you send at least 200 pieces, and up to 5,000 per ZIP code per day. If you need more volume than that, it moves to the version that requires a bulk mailing permit, and we’ll walk you through what that changes.

USPS currently charges 26 cents per piece for EDDM Retail. Printing is separate. We confirm the current rate before every mailing, because the Post Office adjusts its prices.

On the USPS route map, by address, city, or ZIP code. You can narrow routes by age, household size, or income using Census data. We start with where your existing customers actually come from, which is usually a smaller circle than owners expect, then expand from there.

A list campaign targets specific people and costs more per piece. EDDM blankets whole routes for less per piece and no list. If your service is something almost any household might need, blanketing is usually the better buy. If you need a narrow, specific audience, a list is worth the extra cost.

No. We don’t lock clients into contracts. We’ll be upfront about how long your goals realistically take, and the decision stays yours.

Ready to Stop Guessing
and Start Growing

Send us your ZIP codes and what you’re offering. We’ll show you how many homes that covers, what postage and printing would run, and whether mail is even the right move for you. If it isn’t, we’ll point you at what is.

Contact us